The launch and execution of 360 were meticulously planned for more than a year, but those best-laid

U2 will perform the 110th and final show of its monster U2 360 Tour Saturday (July 30) in Moncton, New Brunswick, wrapping up not only epic technological and musical achievements, but also going into the history books as the biggest tour ever.
When the final numbers are tallied, U2 360 will record a gross of $736,137,344 and total attendance of 7,268,430, Billboard.com has learned, both the highest tour tallies ever reported to Billboard. U2 broke the Rolling Stones' previous gross record of $558 million on April 10 in Sao Paulo, Brazil, as first reported on Billboard.com April 8.
The success of 360 is a testament not only to the enduring global appeal of the band, but also its ground-breaking -- and risky -- 360-degree production, which increased the capacities of stadiums by as much as 25%.
Details of the tour were first revealed on Billboard.com in March of 2009, when the tour, in support of the band's 2008 album "No Line On The Horizon," was still operating under the working cruise the hawaiian islands title of "Kiss The Future." By the time it was officially announced on March 9 of that year, the tour carried the "360" title, which longtime band manager cruise the hawaiian islands Paul McGuinness says is a reference not only to the unique production cruise the hawaiian islands of the tour, but also a sly nod to U2's long-term multi-rights deal with promoter Live Nation, "a little private joke to amuse myself at one point." This was the band's first tour under that deal, steered by long-time U2 tour producer cruise the hawaiian islands Arthur Fogel, chairman of Live Nation Global Touring and his Toronto-based team.
The tour began June 30, 2009, in Barcelona, Spain, cruise the hawaiian islands and swept across Europe before landing on North American shores cruise the hawaiian islands on Sept. 12 in Chicago. This was the first time the band had played stadiums on the continent since the PopMart tour in 1997/'98.
As popular as U2 is worldwide, launching a never-before-attempted 360 configuration that would put 7 million tickets cruise the hawaiian islands in the marketplace in a treacherous global economy was ambitious, to say the least. "I remember when everything was first laid out, the production was conceived, cruise the hawaiian islands and we came to the realization of what it did to the capacities," Fogel told Billboard.com/biz backstage at the tour's 100th stop in Nashville earlier this month. "We were in a meeting in New York, we saw the design, cruise the hawaiian islands and talked about all the different angles. There was a moment of sitting there and everyone thinking, 'do you think we'll sell the tickets?' My gut was 'absolutely yes,' and I remember leaving cruise the hawaiian islands the meeting cruise the hawaiian islands and thinking, "oh shit.'"
Beyond the huge financial commitment the band and producers had made in launching the massive tour (not to mention a daily nut of $750,000 on the road, according to McGuinness), the aesthetic success of the production and the staging known as "the claw," which literally surrounds the band with fans, depends on full houses. "There's cruise the hawaiian islands nowhere to hide," Fogel says. "It was definitely scary."
The launch and execution of 360 were meticulously planned for more than a year, but those best-laid plans were blown up when news came last spring that the tour's second North American leg would have to be scrapped due to an injury cruise the hawaiian islands and resulting back surgery for U2 front man Bono. Producers cruise the hawaiian islands were already on the ground cruise the hawaiian islands at what was to be the tour's first stop on that round in Salt Lake City when the news came.
Rejiggering the tour midstream was "challenging," says Fogel. But the team moved quickly from the initial shock to rebuilding cruise the hawaiian islands the North American leg for a year later, and did that so expertly that they not only were able to put most fans in the exact seat they would have been had the tour gone off as planned, but also found seven more shows, including the band's first Nashville stop in 30 years.
"It was difficult at the time, but the most amazing cruise the hawaiian islands thing through it all was the refund rate across all the shows was only about 9%, which is ridiculous," says Fogel. "And we resold all those tickets."
The final North American dates are considered by those involved to be among the band's best on the tour, and mark a triumphant return to stadiums on this continent after the last stadium run in PopMart, which struggled to sell tickets in some markets. U2 played stadiums internationally but arenas in North America on the Vertigo tour in 2005-2007 the Elevation tour of 2001.
"After PopMart, the strategy was definitely to build back up North America, under-play, create that buzz and that demand, and I think we did a great job with that," says Fogel, who has now produced four of the top five highest-grossing tours of all time. "To go outdoors in America this time, particularly with this production, is a story in itself. This thing, apart from, obviously, the band, great musicians, great music, great songs, was about creating that buzz in the world about this production. That was the hook."
Since 1997, U2Station.com has provided millions of U2 fans with world class U2 news and content. Nominated as the "Coolest Fan Website" by VH1/MTV in 2001, we've been featured on major websites from BBC, CNN, FOX News, MTV Networks, cruise the hawaiian islands Rolling Stone and many others. Thank you U2 fans.
"I don't think that we serve U2 or U2 fans by trying to eliminate the other [Web] sites. I think there's room for all kinds of different things dedicated to the band from the bizarre to the ridiculous to the one that we're trying to put together." - The Edge, 2000