The paradigm shift to retailing is perhaps what ultimately saved our industry, despite the fact that

Just when the general public was starting holiday inns florida directory to see spas as filling a need beyond simple pampering, the Great Recession stormed in, curbing visiting frequency and leaving potential newcomers holiday inns florida directory reluctant to part with precious discretionary holiday inns florida directory income. The day spas that survived and thrived despite this blow were those that scrambled to make up for lost service dollars by sharpening their selling prowess, mimicking big-box retailers' tactics and finding creative ways to accommodate an increasingly plugged-in and time-starved generation of shoppers.
The paradigm shift to retailing is perhaps what ultimately saved our industry, despite the fact that spa professionals are, by and large, nurturing by nature, and wary of coming across as aggressive or pushy. Fortunately, in compiling this reference guide, for which DAYSPA consulted with retail experts, spa consultants and successful spa owners holiday inns florida directory (see Our Panel , below), we found that much of retail savvy lies in channeling that same creative, nurturing energy used to engage clients with a peaceful sanctuary and superb treatment. Evidently, it's not necessarily the "bulldogs" who achieve record retail-to-service profits ratios, holiday inns florida directory but rather the planners, who think outside the box to devise tantalizing promotions, and approach holiday inns florida directory each client holiday inns florida directory with the caring attention that sends the message, "We want to take care of you and your loved ones, here and at home. Let us help you out."
It's also the thinkers who can put themselves holiday inns florida directory into each unique client's shoes, and ask themselves: What is her five-second impression of my upfront holiday inns florida directory retail area? Does it invite her to linger and shop? Can she clearly read labels and see sections? Is my entire holiday inns florida directory staff able to communicate to her the vast importance of home care? What are the points holiday inns florida directory of difference between my spa's offerings and her other choices?
Read on to uncover foolproof display strategies, sales-training pointers, sampling wisdom, inventory management how-tos and online selling techniques, and discover the amazing things you can do to maximize your gift card operation. Here's to this upcoming holiday season's many gifts; holiday inns florida directory may they include a truly engaged staff, and repeat clients who appreciate your spa's guidance and take-home goodies!