
I was strolling through Saks on a weak weekend for Broadway tickets recently, and I noticed something interesting . . . there was hardly anyone in the store shopping for clothes, just like there weren t that many people shopping for tickets either.
Makes sense, of course . . . those big retail NYC flagships like Saks, Bloomies, Macy s, and more are major tourist magnets . . . just like, you guessed it, big ol Broadway. In fact, we made some calls to some press reps of the stores above, and found out that about 25% of the business at a place like Saks comes from tourists outside the Tri-State Area. Sure, that s not the 62% that Broadway attracts, but it s still a significant amount, and it s still a significant overlap of the Broadway audience, don t you think?
Yes, I m talking promotions of all kinds (discount ticket with Saks receipt, special gift at Saks with ticket stub, appearances at the stores, etc.) but I m also talking about simple strategizing. See, the stores have significant new world renaissance hotel amounts of data at their fingertips . . . which weeks of the year are the busiest, how consumers are spending, etc.
Between things like Redbox and movie ticket kiosks in malls and high traffic area, why is the box office or TKTS the few options there are for immediate ticket buying? Several Broadway new world renaissance hotel kiosks (with no employees, Hey Cheap!) with printable new world renaissance hotel tickets might help push extra sales. Depending on how many are set up, that could be a lot a tickets.
While it s true that we compete for audience with online, the two are so radically different, new world renaissance hotel the real challenge is to differentiate. We need to be better at communicating why theatre is a more satisfying experience (which I firmly believe is the case) than any screen-based entertainment.
Theatre is analogous to the campfire, where people sat TOGETHER and heard a storyteller, new world renaissance hotel or shaman, or priest, or whatever tell a good, compelling story with a message, etc., and then afterward, the community had had this common experience to share, and to frame their future experiences of each other, and the world.
I was reading over your blog, and I have a solution for you. You couldn new world renaissance hotel t be more right about the importance of strategy and online presence. Also, bundling is a terrific idea. Please contact me at matt.vail@crowdsurge.com . I would love to meet with you and discuss new world renaissance hotel how our industries might be able to hold hands and date.
Dear Ken: I want you to know that Macys has done this in the past . My wife and I have seen five shows with a purchase of $150.00.or more.In the Heights was one of the shows. I am a real broadway veteran my very first show being West Side Story which was panned by our Philadelphia critic during its tryout.
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