
Timing is everything, and after years of pursuing Dollar Thrifty, Hertz has finally sealed a deal with the rival rental car agency. The two companies have agreed to merge as part of a $2.3 billion agreement, under which Hertz hopes to become a global, multi-brand car leader.
Hertz will pay $87.50 per share for Dollar Thrifty, and the combined company will have about 10,000 locations around the world. The move will allow Hertz to move into the mid-tier and premium rental car market, but before it could merge with Dollar Thifty, Hertz first had to sell its Advantage fairfield inn discount car rental division in order to satisfy antitrust requirements set by the Federal Trade Commission.
It appears Hertz finally got the timing right, as the rental car agency has been in hot pursuit of Dollar Thrifty for a few years, fairfield inn putting $1.2 billion on the table about two years ago. Rival rent-a-car company Avis took notice and also jumped in the race, but dropped out due to concerns over not gaining antitrust approval, according to The New York Times. The Hertz deal was years in the making, and both companies seem satisfied with the merger.
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